Musawa outlined the government’s vision, focusing on five key pillars, including fostering a favorable environment for all participants and conducting in-depth analyses of every creative sub-sector. She highlighted the power of culture to inspire and unite, aiming to harness it to the fullest potential.
In addition, the minister detailed a robust economic plan designed to create millions of jobs and supported by comprehensive skills training programs. The government intends to shift its focus from merely providing financing to offering comprehensive ecosystem support to nurture and amplify creative endeavors and businesses.
Furthermore, the government is promoting greater private sector participation and collaboration, moving towards providing extensive ecosystem support for nurturing and boosting creative endeavors and businesses. Musawa also introduced “Destination 2030, Nigeria Everywhere” as a brand to unite all initiatives, promoting Nigerian culture and showcasing creators globally, thereby establishing Nigeria as a leading global hub for arts, culture, and creativity.
The minister encouraged all participants in the creative industry, emphasizing their creativity and passion as indispensable in achieving the collective goal of making Nigeria the world’s creative capital. She expressed confidence that their efforts would not only enrich the lives of Nigerians but also inspire future generations.
